In all of the years I have used mascara, I never even imagined that mascara would ever come in any other shape than the normal tubes and applicators. When Avon released their Mega Effects Mascara back last year, I wasn't quite sure what to think but I did eventually give in an order myself one from the book! I thought I'd share some photos and a quick review to let you know my thoughts and how I got on.
The packaging comes in the form of a cute 'dinky' paint roller type brush (very accurate description there Jess), and is a striking black and red design as well as being 'pocket sized'. The black base of the tube allows for some movement, meaning that you will be able to squeeze the product towards the top when it begins to run low. The handle is quite clearly shorter than the average mascara handle, so at first it was a bit difficult to control but it is fully adjustable, bends and is shaped for an easy application.
The ergonomic brush is designed for comfort and control, whilst the bristles are curved to fir the natural shape of the lashes. The bristles grip the lashes and allow for even coverage and the formula is a very 'true black' shade giving you ultra dark lashes. One thing to note is that the formula is very wet, this means that it can sometimes take a longer time for coats to dry so its best to avoid applying thick heavy coats. In terms of 'effect' I actually didn't find it gave me any extreme volume or length, but it did separate the lashes nicely, giving them a slight curl and was very black once applied.
Application was pretty easy and straightforward despite the fact that it is a rather bizzare design. The short handle gave enough control but was a bit strange at first, and the curved brush allowed you to reach into the inner and outer corners - you can also do this by holding the brush sideways! I like to apply this by pushing the lashes upwards and combing through from root to tip.
Overall, I liked this but I didn't love it. I like the packaging and the unique design, I like that it is truly black and gives some curl but it just wasn't enough for me in terms of volume and length, and the wet formula can cause a few issues with smudging. The mascara didn't flake or give you those horrible 'crispy' lashes - so that's a good thing too! The mascara retails for £10 and is currently on offer and you can get two for £12 mix and match! So now could be a good time to try it out if curiosity is getting the better of you. Have you tried this? How did you get on? I'd love to know!