For parents dreaming about seeing their children on magazine covers and in ads, here is guide to those of you who know perfectly well that your child is much cuter than the baby on the cover of any given issue of Baby Magazine, and have the determination to prove it.
Get Your Foot in the Door - It is not necessary to pay a professional photographer to take expensive pictures of your child for an agency to see. Baby Modelling agencies usually parents to mail them four or five in-focus, close-up snapshots that do not have to be high quality and certainly shouldn't be airbrushed or digitally enhanced. These shots have to be accurate. If they were interested in meeting your child in person once they’d seen the pictures, they’d let you know.
Baby Modelling agencies say that they’d rather not see children in frilly dresses, cowboy outfits, those little headband things, or anything too cute. Simple dresses, trousers, tee-shirts, and overalls are preferred.
This is a purely subjective observation, but I got the impression that agencies would, for the most part, choose a baby who isn't conventionally beautiful but has a recognizable personality the shines out, they always prefer this over a gorgeous child who likes nothing better than to stare moodily at her toes.
Auditions - A typical baby modelling audition will go like this. You find the building, take an antique, creaking elevator up to the appropriate floor, find a parking space for your stroller in the designated area, fill out the form that someone’s assistant hands you, and wait. Generally you’re in a room with dozens of other parents, nannies, and children, some of whom spend the waiting time sizing up the competition. Put your game face on and be positive. Sometimes you’re asked to undress your baby down to his diapers, or to have him get into a fashionable bodysuit that the above mentioned assistant has handed you. While you wait, you try every possible strategy to keep your baby happy until his name is called (this can take anywhere from five to forty-five minutes—any longer than that, and my recommendation is that you leave).
When it’s his turn you sit him down in front of the camera and then stand behind the photographer making funny faces at him until the photo is taken. Trying to determine what people think of your child’s suitability for the job by looking at their faces. The feedback should be all over their face!