Every brand wants to dominate shelf space, shopper attention, and market share. This is achieved through viral marketing campaigns, consumer satisfaction, and good customer service.
There is another way to get into a customer’s heart – and wallet: the product packaging.
Product packaging is a way for your company – large or small – to stand out from the crowd and get noticed on store shelves (or digital spaces). A unique design, a superb slogan, or an excellent description are just some of the ways you can get your product’s packaging to get attention.
For many brands, this can be quite difficult, especially when you’re starting out, because your budget is tight. But there are some basic methods you can employ to generate sales.
When you want to boost sales, here are five product packaging tips to attract shoppers:
1. Be Honest About the Product
Exaggerated claims, plain old fibs, and dishonest testimonials. If you want to garner immediate sales, then you should want to be lie as much as possible.
On the other hand, if you want to maintain a sublime reputation, experience repeat customers, and be in business for the long run, then you want to be genuine and honest at all times.
Don’t exaggerate, don’t fib, and don’t feature fraudulent testimonials.
2. Is Your Product Packaging Practical?
Just how practical is your packaging? That can be difficult to answer because it is subjective.
That said, there are some objective ways to determine if both your product and its packaging are practical for everyday shoppers.
Here are just a few of them:
- Does your packaging fit the product?
- Can shoppers easily carry the box?
- Will the item inside become damaged if a shopper drops it?
- Would a customer be embarrassed to carry the box?
These are only some of the ways to find out if the product packaging is practical at all.
3. Remain Authentic About Your Brand
There is no doubt that every brand as its own identity, its own style. Once you establish your brand, then you need to ensure that you are constantly abiding by it, and not abandoning it out of expedience or opportunity.
Let’s be honest: shoppers are not stupid. Consumers are smart people. If they think that you’re not being your authentic self, whether it is by adopting some new fad or by trying to mimic the behavior of other brands, then they won’t purchase your goods anymore.
Never do something that you will regret or will impact your reputation.
4. Think About Where You’re Selling
A common error that startups make is that they refuse to think about where they are selling their products. They sometimes neglect to consider where they are selling their products.
Whether it is at a grocery store in an affluent neighbourhood or at a department store in Biloxi, Mississippi, you always need to consider the location you’re selling at, otherwise your marketing campaigns and how you design your product packaging will fail.
5. Staying Relevant in Modern Times
Yes, it is important to stick to your authentic self. That said, you also need to remain relevant in modern times. You can’t be a brand that seems old, boring, and uneventful.
All you need to do is to take a look at Sears or Toys ‘R’ Us to know just how by not staying up-to-date in neoteric environments can backfire.
So, how exactly can your product packaging seem fresh and new while staying true to yourself?
Here are a few tips to consider:
- Use colours that seem to be popular, not ones that come from the 1970s.
- Add some social media information to your packaging.
- Don’t try too hard to be cool.
- Take advantage of popular trends in the marketplace – ask shoppers to use a hashtag.
Product packaging is one of the biggest responsibilities to take on. You need to stay within budget and follow corporate protocols while trying to cater to the needs of shoppers as well as vendors. This is difficult. But product packaging is an essential part of doing business in the marketplace.
A little bit of creativity, some ingenuity, and staying honest will help you succeed in flying off the shelf.