Ready to start blogging? Blogging is a relatively easy and inexpensive way to drive traffic to your website and convert prospective customers into buyers. Done well, it is a valuable tool in your marketing arsenal. But how do you go about it to make it work for you? Below are some valuable tips on how to start your own blog.
- Competitor Analysis
Unless you’re selling spaceships or something equally esoteric, then you probably have lots of competition in your niche. Therefore, you’re unlikely to come up with any new content that’s not been covered before. Check out the kind of content your competitors have on their blogs. What’s their most popular content? What keywords are they targeting? How many backlinks do the articles have, and where are they from? If the links come from authority sites such as Wikipedia, then you’ll have a harder time outranking them.
- Long Content Works
It’s tempting to go for short little updates. After all, they won’t take too much time and you’ll cover more ground faster. This is not the way to go. Work on longer, more detailed pieces that help the reader solve an actual problem. More in-depth pieces will provide so much value that readers won’t have an option but to share.
- Make the Right Connections Early
Establish strategic relationships with influential bloggers at the beginning of your journey. Do not spam them with guest post requests. Form bonds of friendship with them by sharing their content on social media, and mentioning their content on your site. Let them know what you are doing, and this will go a long way in affirming your support for each other.
- Invest in Responsive Web Design
Ensure that you develop a website that is responsive. Your blog should be easy to navigate on both desktop and mobile platforms. An unresponsive website puts you at the risk of losing valuable traffic when people on mobile devices are unable to access your blog since it’s not user-friendly.
- Grow A Mailing List
If you’re serious about your blog, you need to have a mailing list. A mailing list ensures that you have access to people’s inboxes whenever you want. This removes over-reliance on Google and social networking sites for traffic. You don’t want your business to be affected in a crippling way by a change in policy by these sites.
- Go Big on Visual Content
Images and video are gaining popularity over text. You need to invest in proper photos that have an attribution license. You could take your own photos or have a professional do that for you. A blog that has quality visual content stands out from other blogs.
- Spend Money on Ads
You will need to run ads to promote your blog. Advertising need not be expensive. Set aside $25 for advertising on a social network site such as Facebook and watch how things unravel. The genius behind advertising on social media is that recipients of the ads can share them on their profiles and this is a plus for you.
You need to outsource some aspects of running your blog such as managing updates and the social network pages. This allows you to concentrate on churning out creative content that converts readers into customers.
Avoid free hosting options such as BlogSpot and WordPress. Instead, set up a WordPress blog with your own host. If you outgrow the free host, moving to your own domain will be a tedious exercise. Also, the control and branding options that you enjoy on a free blog host are limited by propriety rights of the host. Get a hosting service that is pocket friendly and meets any other unique needs you might have.